Tag Archive for 'cost-benefit analysis'

Zynga is Hedging its Bet on Facebook

Recent reports are that the company that built its fortune putting games on the Facebook platform, Zynga, is moving to lay the groundwork to move away from its dependence on that platform.  Zynga is supposedly working to launch Zynga Live, a web-based platform that doesn’t require complete dependence on Facebook. Word is that Facebook and [...]

Betting Your Business on the Back of Another Company

The world is full of very successful businesses that have been built by tapping into a market created by a different business. What are the risks of building a business on the back of another company’s success? Stepping outside technology for just a moment, consider that many baseball stadiums of lore were in urban neighborhoods. [...]

Don’t Be All Things To All Customers

The shiny object distraction is only one form of dilution of focus that can undermine a company. Making the next sale, regardless of the cost of the sale is another risk. While I am focused on small companies, there is no doubt this form of dilution of focus can impact any size organization. I worked [...]